BRAND
DoorDash x PetSmart
PROJECTS
Broadcast
OLV
Paid Social
Team
Bokeh Agency
Doug Smith - ECD
Monica Lo - CD, Art Direction
Aly Garcia - Copy
Greg Speck - Producer
A Neighborhood of Pawsibilities
Having become the largest food delivery company by market share in the U.S., DoorDash sought to showcase its expanded capabilities, offering everyday convenience beyond just food delivery. Forming strategic partnerships with industry leaders like PetSmart was a pivotal move, providing the perfect opportunity to introduce these new delivery categories.
Our team was tasked with helping DoorDash and PetSmart announce their new partnership. We created a playful spot featuring NASCAR's Bubba Wallace, his pup Asher, and a neighborhood full of quirky pets.
VIDEO PRODUCTION: FARMUSE
DIRECTOR: Paul trillo
TALENT: bubba wallace & asher
SET DESIGN: Yes Creative Co.
BTS PHOTOGRAPHER: chris wilson & Monica lo
MUSIC: Barry Louis Polisar’s I’ve Got A Dog And My Dog’s Name Is Cat
680M
Television Impressions
26M
Digital Impressions
83%
Q2 Revenue growth YOY
with non-restaurant MAUs
Behind the Scenes of Asher the Dasher
“Big ups to the mega-talented crew who made this possible. I’ve been singing ‘I’ve Got a Dog and My Dog’s Name’s Cat’ pretty much most of the last two weeks.”