BRAND

AMNESIA Media

PROJECTS

Highlyte Compliance AI

ROLES

Courtney Wu - CEO
Bomani Mintz: Product Lead
Monica Lo - Creative Lead & Brand Designer
Olya Marchak - Lead UX Designer
Dipalie Mehta - Digital Marketing Manager

Let the robots take care of compliance

Highlyte is an AI company that provides comprehensive support to content marketers, ensuring compliance from start to finish. Highlyte identifies and mitigates content that poses a risk to your brand, safeguarding both your reputation and marketing budget from potential fines and shutdowns.

The objective involved rebranding Highlyte to supersede AMNESIA Media as the primary brand across all public-facing assets. This includes the app, website, brand guidelines, communication materials, customer experience materials, and full lifecycle marketing collateral. I worked closely with the team as the creative lead and brand designer.

Instagram account shutdowns have increased by 100% from 2022-2023

Integrated with Google Drive and Dropbox, Highlyte checks 
your content for compliance with in-depth reports and insights, no matter where your content lives and where you are on your creative journey.

It’s like having an algorithm-expert robot sitting in our marketing meetings with us. And once you begin using Highlyte to better understand cannabis marketing compliance, you can’t unsee it, and the mistakes so many cannabis brands are 
making online become glaring.

- Jesse Burns, CMO, Grasslands

Developing an engaging, fun brand to change the tone of compliance software is not an easy task. Our compliance AI, needed a dynamic and bold vision to create users who understand compliant content marketing isn’t at the cost of creativity. Highlyte’s brand update was transformative not only to our business, but to attitudes towards compliance in marketing and in forging our identity.

- Courtney Wu, CEO, Highlyte by AMNESIA Media

Monica truly sets the standard for what it means to be an exemplary brand partner. She played a pivotal role in refining our company's and product's voice to align with our customers' values. Monica excels in ensuring that the brand voice and tone across product, marketing, and sales create a consistent communication framework.

- Bomani Mintz-Johnson, Product Lead, Highlyte by AMNESIA Media